The High Cost of A Negotiation Cushion In Your Asking Price

Pricing your property with a cushion for negotiation can be costly if it pushes the price above the fair market price range. To begin the negotiating process, you must have interested buyers. If a property is overpriced, the number of people who see the property is reduced, so the likelihood of an acceptable offer is also reduced.

Buyers Decide On What To Purchase By:

• Shopping
• Comparing
• Selecting the best value they can find

The best approach is to allow room for negotiation without sacrificing exposure is to price a home just within market range:

Asking Price In Relation to Fair Market Value	% of Prospective Purchasers Who Look At Property
+10%	2%
+5%	30%
Fair Market Value	60%
-5%	80%
-10%	92%